Culture isn’t an add-on—it’s our foundation. Strategy and creativity are inseparable from cultural foresight. We don’t just reflect the world—we help shape it.”

— J. Carlos Maya, Chief Creative Foresight & Music Supervisor

MIXTO is a creative foresight, music, and entertainment advisory firm headquartered in Atlanta, with a presence across North and South America and Europe. Rooted in The Sonderhaus philosophy, we help brands and cultural leaders turn sound and story into strategic tools for emotional connection and growth.

We go beyond music. From sonic branding and original composition to podcasts, talent strategy, and content development, our work is designed to resonate across borders and platforms.

Our Coat of Arms

The octopus in our crest is no coincidence. Chosen for its intelligence, adaptability, and ability to regenerate, it reflects how we approach every story—with depth, elasticity, and purpose. Just like The Sonderhaus philosophy, it reminds us that complexity is not a challenge to overcome—it’s a narrative to honor, shape, and share.