
We are curators of story, across music, moments, and media. Guided by The Sonderhaus philosophy, we create work that resonates and connects.
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J. CARLOS MAYA
Chief Creative Foresight & Music Supervisor
J. Carlos Maya is our Chief Creative Foresight & Music Supervisor based in Atlanta, with over two decades of experience shaping campaigns for brands like AT&T, Nissan, and Coca-Cola. As founder of MIXTO, he leads with The Sonderhaus philosophy—treating sound as story, memory, and meaning. Blending music, advertising, and cultural insight, Carlos helps brands navigate complexity through emotionally resonant storytelling.
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FELIPE BONETTI
Producer / Talent Relations
Felipe bridges the worlds of music production and cultural merchandising. From his early days in Mexico’s darkwave scene to managing tour merch for legends like Natalia Lafourcade and Café Tacvba, he brings a pulse for both underground and mainstream. At MIXTO, Felipe oversees talent relations and helps bring artist-driven authenticity to every project.
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FEDERICO FONG
Composer / Producer
Federico’s multicultural roots—Jamaican, Panamanian, Chinese, and Mexican—inform his genre-defying sound. A founding member of legendary bands like Jaguares and La Barranca, Federico brings decades of touring and recording experience to MIXTO, blending instinct and depth into every note.
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FERNANDO SCHWARTZ
Advisor – Sports and Entertainment
A broadcasting legend, Fernando has covered World Cups, Olympics, and boxing classics, interviewing icons from Pelé to Muhammad Ali. At MIXTO, he lends his expertise in sports storytelling and audience engagement, helping us connect passion with purpose on the global stage.
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PIRO PENDAS
Advisor – Live Shows & Touring
As founder of Mexico’s first punk band and leader of Ritmo Peligroso, Piro is a pioneer in Latin rock. He’s played for crowds of 300,000 and shared stages with the likes of Santana and Café Tacvba. At MIXTO, he advises on live show strategy and cultural touring dynamics.
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RAFA PAYÁN
Composer / Producer
Rafa’s guitar has backed icons like Juan Luis Guerra, Rubén Blades, and Draco Rosa. Born in the Dominican Republic, his precision as a composer, arranger, and session musician ensures every MIXTO project hits the right note—especially when it comes to the clave.
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JORGE “LA CHIQUIS” AMARO
Composer / Producer
From producing Maná, Moenia, and Natalia Lafourcade to leading Grammy-nominated Jot Dog, “La Chiquis” is a powerhouse in Mexican pop and rock. His sonic signature brings edge and polish to MIXTO’s most high-profile campaigns.
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JUAN DE DIOS MARTIN
Composer / Producer
Juan de Dios is one of the most in-demand producers in Ibero-America, known for his work with Amaral, Sabina, and Miguel Bosé. With an ear for story and a soul rooted in sound, he brings Spanish flair and emotional depth to the MIXTO roster.
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JAVIER GARCÍA
Composer / Producer
Born in Spain to Cuban and Irish parents, Javier fuses genres with ease—rock, hip-hop, funk, calypso, and more. A collaborator of Ricky Martin and Gustavo Santaolalla, he brings eclectic brilliance and lyrical soul to MIXTO’s creative universe.
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RODRIGO CARDENAS
Composer / Producer
With over 70 albums and six Latin Grammy nominations, Rodrigo’s production credits span Ricardo Arjona to Ricky Martin. He crafts timeless soundscapes rooted in precision, power, and pan-Latin emotion.
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LEONCIO LARA “BON”
Composer / Producer
From fronting Bon y los Enemigos del Silencio to scoring animated blockbusters and composing for Coca-Cola and AT&T, Bon is a legend in music for film and advertising. His work at MIXTO is always cinematic, soulful, and unforgettable.
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HERNAN HECHT
Composer / Producer
A Grammy-winning drummer and prolific producer, Hernán is known for his collaborations with Ely Guerra, Natalia Lafourcade, and Lila Downs. His rhythmic intelligence adds complexity and creativity to every MIXTO composition.
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JOSE JAVIER FREIRE
Composer / Producer
“JJ,” the heartbeat behind Bacilos’ Tropi-Pop legacy, brings signature percussion and infectious rhythm to the MIXTO sound. A conga master with a jazz soul, he infuses every track with movement and joy.